About

Since it’s launch in 2011, CHOU has become one of the favourite footwear and handbags brands, catered to active - modern women across the Middle East and North Africa. Dynamic Chic - feminine elegance in a world of motion…
Feminine and daring, the woman envisioned by CHOU is constantly changing and adapting fashion to her own style and personality.

CHOU products are designed to meet any woman’s expectations and to offer the perfect balance between price, quality and design. Season after season our Paris based designers strive to deliver a unique blend of comfort and trendy designs in all our products.
Our mission is to offer a unique accessories concept that highlights the Parisian good taste and elegance by offering a unique brand image, completed by exceptional collections inspired from the European fashion scene and adapted to the particular requirements and taste of the Arab consumer.

Our custom tailored franchise system places at your disposal a comprehensive structure that covers all aspects related to brand image, marketing, product and franchise management.
Our custom tailored franchise system places at your disposal a comprehensive structure that covers all aspects related to brand image, marketing, product and franchise management.
Our aim is to offer you a ready to start business so that you can focus your efforts exclusively on maximising your sales.

CHOU takes care of all of the following aspects:
• Store interior design project
• Provides you with two varied and complete collections per season: SS and FW
• Instructions for merchandising and window display, sent every 10 days by our Visual Display Team
• Support with social media and marketing related tasks
• Training your sales and management team
• Supply of branded stationary and materials
• Periodic visits from our Visual Display Trainers
• Logistics and IT support

We believe in a business model that focuses on team work, so when you chose CHOU, you become a valuable member of our team.
At CHOU every partner and member actively contributes to grow and develop a business we believe in and we love to work for.